The short-term rental (STR) market has emerged as one of the most lucrative investment options in recent years. The high returns and potential for steady income have attracted property investors from all over the world. However, with the current economic climate, many investors might need clarification about the efficacy of investing in STR. The surge in inflation, rising mortgage and interest rates, and predictions of an economic downturn might make prospective investors hesitant to enter the market. As we approach 2023, it is essential to consider all the latest trends and insights before investing in the STR market. This blog post will explore the crucial factors real estate investors should consider when investing in STR in 2023.

What is a hard money loan or STR in real estate?

In real estate, a hard money loan or short-term rental loan (STR) is a type of financing typically obtained from private individuals or companies rather than traditional financial institutions. It’s called a “hard money” loan because the lender often requires the borrower to put up collateral, such as real estate or other assets, as security. Typically, hard money loans are used for short-term real estate investments, such as fix-and-flip properties, where the borrower plans to purchase a property, make improvements, and then sell it quickly for a profit. Short-term rental (STR) is a rental property leased out to a tenant, usually a guest, for less than 30 days. STRs have become increasingly popular in recent years due to online booking platforms like Airbnb and Vrbo. These vacation rentals are often well-furnished, appealing to guests who want a homier feel than a traditional hotel room. Investors can generate a passive income by purchasing short-term rental properties in popular tourist destinations.

Short-term rentals (STR) vs. Long-term rentals (LTR)

Short-term rentals (STR) and Long-term rentals (LTR) are two distinct rental options, each with advantages and disadvantages. STRs offer flexibility since no lease agreement exists, and owners can rent out their properties at higher rates per night. However, the income from STRs could be more predictable and consistent than LTRs. An STR owner has to deal with the added responsibility of constantly marketing their properties to guests and maintaining and cleaning them frequently. In contrast, LTRs require less marketing and maintenance since the tenants treat the properties as their homes. The rental income generated from LTRs is more stable and predictable, making it easier for landlords to obtain financing. Lenders prefer consistent rental income to offset property expenses and mortgage payments, making it easier to access financing for LTRs than STRs.

Additionally, conventional financing options for LTRs typically offer more favorable interest rates and require lower down payments. However, STR owners may need to pay cash for their properties or consider alternative financing options such as hard-money loans or cash-out refinance. Ultimately, investing in an STR or an LTR depends on the owner’s financial goals and willingness to deal with the added responsibility.

What to know about Investing in Real Estate STR in 2023

Check out the top considerations before investing in short-term rentals (STR) in 2023:


Short-term rentals have become an increasingly popular investment option for real estate investors due to the flexibility and control they offer. One of the key advantages of short-term rentals is the ability to adjust nightly rates based on market demand, which allows investors to maximize profits during peak seasons and attract more bookings during slower periods.  Additionally, investors can implement a dynamic pricing strategy by offering discounts for longer stays or adjusting prices based on property improvements. Another advantage of short-term rentals is the flexibility they offer – investors can block off dates for personal use, such as vacations or hosting friends, while still enjoying the benefits of rental income during other periods. The combination of control over pricing and rental calendar enables real estate investors to maximize profits while maintaining the flexibility to use the property for personal or business purposes.


Short-term rentals (STRs) have the potential to generate a higher income compared to long-term rentals. However, this all depends on variables such as the rental location, time of the season, and whether there’s an influx of tourists and travelers, which allows owners to charge premium rates. While STRs can be more costly regarding property maintenance expenses, the net income is generally much higher since the average daily rate for a vacation rental is often several times higher than the monthly rental rate of a long-term rental in the same neighborhood. In addition, with the rise of online booking platforms such as Airbnb and HomeAway, it has become easier to market and promote vacation rentals to a global audience, increasing the number of potential guests and revenue opportunities. Despite the added expenses, investing in an STR located in a profitable market will create a significant profit.


Short-term rentals offer a unique opportunity for property owners to generate income while benefiting from their property’s value appreciation over time. Investing in renovations and upgrades can boost your income and increase your property’s value. Properties situated in high-demand vacation destinations experience higher appreciation rates, especially during peak seasons. Short-term rentals also benefit from higher occupancy rates, which translates to more significant profits for property owners.


Short-term rentals provide an excellent opportunity for investors to diversify risk. By attracting a diverse range of tenants, owners can minimize the risk of financial loss due to a single tenant’s non-payment of rent. Unlike long-term rentals, short-term rentals generate rental income from multiple tenants who pay before checking in, ensuring a steady revenue stream. These rental types provide investors with flexibility, as they can easily switch between short-term and long-term rentals depending on market conditions, further diversifying their investment portfolio. Investors can look forward to a unique opportunity to diversify their risk, generate steady rental income, and minimize the risk of property damage.


With the rising popularity of short-term rentals, many local governments have taken steps to regulate the industry in response to community concerns about the displacement of long-term tenants and disturbances caused by vacation renters. Failure to comply with these regulations can result in hefty fines and legal issues that can negatively impact one’s investment. Additionally, homeowners’ associations may have their own regulations governing vacation rentals in their neighborhoods. It is essential to understand these regulations and restrictions before investing in a short-term rental property to avoid any potential conflicts and achieve long-term success in the vacation rental business.


While this year brings new uncertainties and risks when it comes to investing in the short-term rental market, there are also significant rewards to be gained. With careful planning, extensive research, and a thorough understanding of the market, you can still make a profit despite the challenges. It’s essential to consult with financial experts and investment advisors before making any decisions and have a solid plan. And just like with other types of investing – it requires patience, timing, and a willingness to take calculated risks.

Get a fast, hard money loan to fund your next Airbnb short-term rental property.

Looking to access fast capital to fund your next investment project? EMCAP Lending provides renovation, construction, and commercial bridge loans from the ground up. With our financing, you only have to pay interest on the money you withdraw. If you’re ready to boost investments on your next Airbnb property, we use a hassle-free process that eliminates long approval times. Prequalify online today – receive cash in as soon as 2 days.

Apply Now